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Your favourite lager now looks as fresh as it tastes.
London Brewing Co-operative · London

Your favourite lager now looks as fresh as it tastes.

Live now· ends in 2d

Your favourite lager now looks as fresh as it tastes. After nearly a decade donning the same branding, we've finally made the jump to updated lager cans! You may have noticed many of our core brands getting a facelift recently, but it all started here. Our best-seller 9 years running, we knew we needed to keep things fresh to keep this one flying off the shelves. We began our redesign process a little over a year ago with this can right here, but a large stock of original cans and many, many, many tweaks meant this was the last brand to finally make the switch. We kept the no-frills silver can and added a raised topography pattern as a nod to our local focus (feels sooooo good in your hand). We shrunk our logo a little, swapped black text for a deep sophisticated navy, and enlarged the "lager" so there was no doubt what clear, clean brew awaited you inside. Restock or remind yourself why you fell in love in the first place. Either way, your beer fridge will be looking a little better!

Your favourite lager now looks as fresh as it tastes. · Live2u